Experience
Copywriter
Bloom Nutrition - Austin, Texas
Played a key role in shaping and maintaining the now-viral brand voice as the company scaled from 5 core products to 20+
Developed creative direction for product launches, from campaign concept and positioning to execution across email, paid, OOH, and live events
Collaborated with experiential marketing teams on immersive brand activations such as the Dream Diner and Treat Shoppe that deepened customer engagement
Worked alongside major partners such as Target and Walmart to balance retailer compliance with brand consistency across in-store and online placements
Created and tested scroll-stopping paid creative and creator-led content, strengthening direct response strategy for Bloom’s highly engaged social audience
-
BRAND COPYWRITER
YETI - Austin, Texas
Crafted engaging copy for multi-channel promotions, product launches, and seasonal campaigns
Optimized copy across social, web, email, SMS, retail, print, and wholesale channels to align with campaign themes and stakeholder input
Wrote compelling product packaging copy including positioning statements, user guides, and "Good For's"
Collaborated with key partners such as Oracle Red Bull Racing and Liquid Death on promotional content
Led weekly digest and quarterly re-engagement emails summarizing new releases and updates
-
Copywriter
Huckberry - Austin, Texas
Drove creative concepts and copy direction for multi-channel digital campaigns including e-commerce deliverables, dedicated mailers, landing pages, ads, and social posts
Partnered with designers to create attention-grabbing, performance-driven ads
Contributed approx. 30-50 product ads weekly which include a product story, key features, materials, and sizing specs
Wrote and edited copy for weekly marketing email
Collaborated with Senior Copy Manager to evolve and refine brand voice and POV through each marketing channel
-
COpywriter
AMMD - Austin, Texas
Responsible for over $12M in revenue through promotional email campaigns
Wrote copy for all channels, optimized for SEO: email campaigns, eCommerce, brand literature, and product descriptions
Established brand voice across new product initiatives
Adhered to strict FDA language guidelines across promotional and educational content
Optimized customer journey through purchase & post-purchase campaign flows
Collaborated with Design to illustrate medical & biological infographics to assist copy
-
Editor, Staff Writer
Reflections Media Communications - Richmond Hill, Georgia
Scheduled, conducted, and transcribed interviews
Wrote 3-5 articles per quarterly issue
Collaborated with photo and art department
Edited all copy from contributing writers
Developed branding solutions for local advertisers
Oversaw final proofing of each issue
