I’m Kate.
I write copy, which means I spend most of my time doing literally anything else. You can find me at the trail with my dogs, in the garage salvaging a chair I found on Facebook Marketplace, or (more realistically) on the couch watching Diners, Drive-Ins, and Dives—but please don’t find me there.
Huckberry - Austin, Texas
Drives creative concepts and copy direction for multi-channel digital campaigns including e-commerce deliverables, dedicated mailers, landing pages, ads, and social posts
Partners with designers to create attention-grabbing, performance-driven ads
Contributes approx. 30-50 product ads weekly which include a product story, key features, materials, and sizing specs
Writes and edits copy for weekly marketing email
Collaborates with Senior Copy Manager to evolve and refine brand voice and POV through each marketing channel
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AMMD - Austin, Texas
Responsible for over $12M in revenue through promotional email campaigns
Writes copy for all channels, optimized for SEO: email campaigns, eCommerce, brand literature, and product descriptions
Establishes brand voice across new product initiatives
Adheres to strict FDA language guidelines across promotional and educational content
Optimizes customer journey through purchase & post-purchase campaign flows
Collaborates with Design to illustrate medical & biological infographics to assist copy
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AMMD - Austin, Texas
Coordinates quarterly VIP giveaway program
Maintains affiliate partnerships and outreach
Optimizes articles for SEO
Writes tri-weekly newsletters to 100,000+ email subscribers
Drafts social media captions for 350,000+ followers across channels
Analyzes quantitative data from weekly email marketing campaigns
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Hill+Knowlton Strategies - Austin, Texas
Analyzed qualitative data gained from mass media outlets
Created weekly, monthly, and quarterly reports on client’s media impact
Refined reports for effectiveness and accuracy
Edited internal submissions on industry-specific innovation and news for company newsletter
Reflections Media Communications - Richmond Hill, Georgia
Scheduled, conducted, and transcribed interviews
Wrote 3-5 articles per quarterly issue
Collaborated with photo and art department
Edited all copy from contributing writers
Developed branding solutions for local advertisers
Oversaw final proofing of each issue
Stafford Media Group - Savannah, Georgia
Managed social media accounts for local businesses
Collaborated with clients to promote company news and trending topics
Researched, wrote, and edited blog content
Photographed and filmed live events for social media
Copywriting and Editing
Brand Storytelling
Paid Advertising Copy
Email Marketing
Content Strategy
Research and Interviews
Data Analysis
SEO and Keyword Research
Meta Ad Library
Solidus
WordPress
Klaviyo
Google Analytics